In analyzing spray paint as a cultural object it’s clearly obvious how extremely essential spray paint is to the fashionable graffiti subculture. It took the fortune of a lot of “lash-ups” to return collectively to carry spray paint to the place it’s right now. Nonetheless, spray paint isn’t just one other object, it’s the object that the entire subculture relies on and the subculture would by no means have come to exist the way it does right now if it wasn’t for that easy object, the spray paint can. On this regard one can conceive of spray paint itself as possessing some sense of company as an object. This company is obvious each on the extra superficial stage, that the provision, or lack thereof, of various spray paints influences the graffiti that the subculture produces; however it is usually obvious on a extra refined stage, in that spray paint is the fashionable graffiti subculture. The 2 are intimately and inseparably linked collectively, and in reality they’re one entity.
Molotch explains how retailers usually have an effect on the merchandise that’s produced on the market of their shops. What merchandise and types they take is commonly decided by retailers who need merchandise to fill totally different niches that they want within the ir shops. Subsequently designers and producers of merchandise produce gadgets to be bought particularly in these shops. If it wasn’t for these retailers the merchandise would have been designed or produced otherwise. In a way, what they produce is on the mercy of what retailers need them to supply.
Nonetheless, with spray paint, this concept goes a step additional, in that the graffiti that writers paint is essentially affected by what spray paint is on the market to them. As a way to paint the very best artwork they’ll, graffiti writers want entry to the very best paints they’ll get. If they’ll’t get good high quality paints, the artwork they produce suffers. They’re, in a approach, each enabled and constrained by the vary of mediums obtainable to them. Though spray paint is an indelible a part of the graffiti subculture, the provision of spray paint itself and totally different spray paints particularly has enabled the fashionable graffiti subculture to flourish; the dearth of availability or issue in acquiring spray paints of upper high quality can retard a graffiti author’s potential to create the very best graffiti she or he can paint.
Nonetheless, conceiving of objects and company on this approach solely skims the floor of the idea of an object having company. On a deeper stage, one can actually conceive of an object as having company in that it’s such an integral a part of a cultural expertise that the item and the tradition are inseparably bonded collectively as one. The which means that spray paint embodies as an object is deeply imbedded in its position as a cultural object within the fashionable graffiti subculture. It may appear odd to consider a bodily object as having company or position or standing, these phrases appear to be relevant to folks not issues, however that’s what spray paint is within the graffiti subculture. It has company, performs a task, and confers standing.
Alfred Gell discusses the which means of objects and their capability for company within the context of artwork in his guide, Artwork and Company. His evaluation sheds mild on the idea of company with regard to things, and applies equally effectively to spray paint within the graffiti tradition. He locations emphasis on artwork as having company within the sense that it transcends the boundaries of being merely one other inanimate object. Gell argues that it is a superior approach of viewing an object similar to a chunk of artwork, “as a result of it’s pre-occupied with the sensible mediatory position of artwork objects within the social course of, somewhat than with the interpretation of objects ‘as if’ they have been texts.” Objects aren’t just a few inanimate factor that may be deciphered by bodily examination; they really play a significant position in social processes inside a tradition. They don’t simply have which means, the confer which means. Moreover, the which means an object has and confers is set throughout the context of the tradition it is part of.
Is a can of spray paint actually simply one other instrument to be used across the house or office, for small crafts or odd jobs, or is it far more than that? It’s far more than that and that rather more is as a result of it is part of this wider sub-cultural phenomenon that’s fashionable graffiti. As Gell places it, “Nothing is decidable prematurely concerning the nature of this object, as a result of the idea is premised on the concept the character of the artwork object is a operate of the social-relational matrix wherein it’s embedded.”
One cannot perceive an object like spray paint by itself. Reasonably, one wants to know spray paint, and the company it embodies, as a operate of the relational context of the social interactions throughout the fashionable graffiti subculture. Solely then, can one really perceive the importance of spray paint as a cultural object.